Bedrock is a key part of Amazon’s broader AI strategy, competing against services such as HuggingFace and Google’s Vertex AI. Amazon, Google, Microsoft, and other major cloud platforms are looking to AI to fuel their growth, offering a variety of new AI services and tools that tie into their core cloud services.

Amazon CEO Andy Jassy took to the stage at the company’s re:Invent conference on Tuesday to show off six new text, image, and video generation models that it calls Amazon Nova.

Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

With Nova and other initiatives, Amazon is looking to use AI to build on its position in the cloud market. The company leads rivals Microsoft and Google in the cloud infrastructure market with 31% market share as of the end of the third quarter, according to Synergy Research Group.

At its re:Invent conference on Tuesday, Amazon Web Services (AWS), Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova.

ReadWrite reported earlier this week that Amazon was set to launch the new AI model, internally codenamed Olympus, while its chatbot was originally dubbed Metis . However, it now appears that the names have finally been revealed as Nova and Amazon Q, respectively.

The e-commerce and cloud computing giant is pushing to join the top tier of AI players and is spending big money to get there.

The company’s Nova models can help power generative AI applications. Amazon’s cloud computing division, Amazon Web Services, announced a new family of foundation models called Nova to power generative AI applications at its re:Invent conference on Tuesday.