Apple's iPhone 15 led global sales in 2024, with Pro models close behind, as premium device demand drove a revenue rebound.

Apple retained its position as the leading smartphone brand, although its shipments declined by 1 per cent to 225.9 million units. Samsung, which shipped 222.9 million units, also saw a slight 1 per cent dip but remained a strong contender in second place.

Apple iPhone 15 became to highest-selling smartphone of 2024 followed by the iPhone 16 Pro Max and iPhone 15 Pro Max, check details.

Apple's iPhone 15 was the world's top-selling smartphone in 2024, outclassing competition that is largely focused on capitalising on the steady rise of generative artificial intelligence in mobile devices,