Companies including Irish whiskey brand Proper No. 12 and video game developer IO Interactive are cutting ties with Conor McGregor after he was found liable in a sexual assault case.

An image of Conor McGregor's wife leaving the courtroom after the former UFC champion lost his civil sexual assault case has gone viral.

The face of the UFC and Irish MMA for years, McGregor been met with much backlash following his appearance last Friday in Dublin's High Court, where the civil court jury found McGregor liable for the sexual assault of a woman named Nikita Hand.

Dee Devlin, 37, took aim at McGregor’s accuser, Nikita Hand, in a series of Instagram Story posts Tuesday afternoon, saying the surveillance footage “does not lie” as she threw

In a moment of reflection, MMA superstar Conor McGregor assumed responsibility as he sought to turn the page on a turbulent chapter.

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand,

The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.

UFC star Conor McGregor has been removed from a popular video game series in the wake of an Irish jury's decision he was liable in a sexual assault lawsuit. McGregor was Friday found civilly liable after a near-two-week long trial in Dublin.