YouTube ad revenue provided a bright spot in an otherwise mixed quarter for Google parent Alphabet.

Google's YouTube ad revenue was up more than $1.5 billion from Q3 2024.

Alphabet says YouTube topped $10 billion in ad earnings, propelling Google's ad business to $61 billion in revenue. This article, YouTube reaches $10 billion in ad revenue during Q4, was first published at The Desk.

Google’s advertising revenue rose 10.6% to $72.46 billion in the fourth quarter beating the third quarter's 10.4% growth of $71.84 billion. Ad revenue from YouTube grew 13.8% to $10.47 billion in the fourth quarter, compared with the 12.2% growth in the third quarter.

YouTube, the internet’s biggest streaming video platform, delivered a healthy 13.8% increase in global ad revenue for the year-end 2024 quarter to surpass $10 billion for the first time. YouTube’s record Q4 ad sales of $10.