Krispy Kreme is celebrating the Day of Dozens. Every year on Dec. 12 or 12/12, Krispy Kreme celebrates the Day of Dozens by giving away a dozen Original Glazed doughnuts with the purchase of any dozen at regular price. There is a limit of two dozen free doughnuts.

Everyone knows that only thing better than a warm, freshly boxed Original Glazed doughnut from Krispy Kreme is 12 of them. And on the brand’s annual “Day of the Dozens,” there’s far more to look forward to than saying its alliterative name with appropriate gravitas.