The “four rings” turns to “four letters” in China—a choice that also signals deeper shifts in the global auto market, where ...

Bowlero Corporation (NYSE: BOWL), the world’s leading operator of location-based entertainment, has officially rebranded as ...

Rep. Greg Casar, the Texas Democrat and chair of the Congressional Progressive Caucus, sits down to discuss the election and ...

Daily sales of Jaguar vehicles have fallen by nine per cent since the British brand's controversial rebrand last month, ...

The creative agency, founded by its CEO, Katie Harvey, has an extensive client roster that includes several well-known brands ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Because your branding is so important—fostering recognition and trust, and showing the world what you’re all about—rebrands ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

Orcas debuted a hot new accessory, a famous musician backed Trump’s use of his song, and a Gen Alpha-inspired term was picked ...

All UK GWM Ora dealerships will now rebrand as GWM as the brand prepares to launch its next chapter with its Haval Jolion Pro ...