In January the organization released the Hallmark-coded trailer for the made-up movie Falling for Football, and after the Super Bowl win, the Chiefs’ second straight, Hallmark (which is, serendipitously, also based in Kansas City) came a-calling to take what had been a casual social media flirtation to the next level and make things official.

A new report has revealed why pop star Taylor Swift was not in attendance when the Chiefs played the Panthers on Sunday.

Related: Taylor Swift's Brother Austin Hangs Out with Travis Kelce's Friends at 2nd Toronto Eras Tour Show . Swift has attended four of Kelce's games since this NFL season kicked

Chiefs President Mark Donovan recently discussed the relationship between tight end Travis Kelce and pop icon Taylor Swift in an interview. He highlighted their bond’s positive impact on the team’s fan base.

Taylor Swift is taking care of her Kansas City Chiefs "family." David Merritt Sr., DB coach since 2019, was happy to receive home-made Pop-Tarts from the pop queen. Taylor Swift baked homemade victory Pop Tarts me!

Taylor Swift called the Kansas City Chiefs game 'stressful' in a video shared on X, on Nov. 4, after cheering on her boyfriend Travis Kelce as they took on the Tampa Bay Buccaneers.

Merritt, who is in his sixth season as Kansas City’s DBs coach, shared a wholesome post on social media this week in which he thanked Swift for baking him “victory Pop Tarts.