A five-year-old has outsmarted her mom with the family’s Elf on the Shelf. Her mother is now torn about how to handle things, ...

Emberly Wadsworth, 29, has found a beautiful way to honor her late son, Tatum, while creating a magical memory for her ...

The elf flies back and forth [from your home] to the North Pole and hides in a new space each night,” one of the creators of ...

As families continue with their “Elf on the Shelf” traditions, Christy Freeman and Jeff Freeman have set the bar high. While ...

Emberly Wadsworth, 29, was looking for a way to honor her late son, Tatum, while giving her daughter, Anna Grace — whom the ...

Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner for ...

I never wanted an Elf on the Shelf, but my daughter insisted. Now I have to move the dang thing every night, and put it into ...

A s Christmas quickly approaches, it's time to think about important seasonal topics such as presents, trees, stockings and, ...

We are a nation divided. The subject is often so contentious, people avoid bringing it up in conversation. I’ve seen eyes and ...

What started as a fun way to encourage children to behave for the holidays has turned into a nightmare for many parents as ...

Not to fear, team TODAY.com is here to provide you with all sorts of last-minute Elf on the Shelf ideas to make the holidays magical for your little ones. From quick a nd ea sy ideas to funny ones, we ...

The cute holiday celebrity, Elf on the Shelf, typically comes at the beginning of December, often on Dec. 1, as part of the ...