Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

Walmart’s Black Friday sale has kicked off, and we’ve unearthed the best discounts on Wirecutter’s expert-recommended picks.

"If you suffer from migraines, the Renpho eye massager is a game-changer. It massages your eyes and applies heat to help relieve pressure and pain. It always goes on sale during Black Friday, but $69 is an incredible early discount (it's 65% off!)."