The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s ...

The company’s stag logo remains the centerpiece of the ... and is headquartered in Hartford, Connecticut. For additional details, please read The Hartford’s legal notice.

The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875.

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating its modern, visionary spirit.