Meta says it is rolling out improvements to Meta AI, including the ability to tap profile data from Meta's various apps.

Meta AI will now use account data from Facebook and Instagram to offer personalised recommendations, including location and recently viewed content.

Meta AI is an artificial intelligence assistant that rolled out for Facebook, Messenger and Instagram in 2023. It has a similar feature set as OpenAI’s ChatGPT. Meta AI can search the web for information, translate text, generate images and help the user with programming tasks. Today’s update adds two new personalization features to the service.

Meta today announced new features coming to Meta AI in Canada and the U.S. that will help provide personalized information and recommendations to users

Meta is giving its AI assistant a better “memory” in an effort to make the chatbot more useful. The company’s latest AI update allows the assistant to “remember certain details that you share with it in 1:1 chat” and uses your past activity on Facebook and Instagram to make more personalized recommendations.