One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the year and is headlined by some of the biggest artists of all time.

Last year’s Super Bowl LVII made history with the game drawing the biggest ratings in history. Halftime performer Usher benefitted as his set eclipsed the 121.1 million viewers that Rihanna saw tune in for her 2023 performance in Arizona. 123.4 million tuned in to watch the Texan born perform hits such as ‘Burn’, ‘Caught Up’ and ‘U Got it Bad’.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.