VERY DEMURE, VERY CUTESY, VERY MINDFUL. “Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brain ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron ...

(Photo by The Hapa Blonde/GC Images) The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools Lebron. According to the Merriam ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." ...

For those reasons, Dictionary.com announced Monday that the word of the year for 2024 is "demure." "Demure," Dictionary.com said, is an adjective that means "characterized by shyness and modesty ...