The blackout was organized by The People’s Union USA and was its first action, described as “a symbolic start to economic resistance, a day where we show corporations and politicians that we control the economy,

Many consumers nationwide plan to participate in a 24-hour economic blackout on Friday, which started after midnight, to protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump's efforts to eliminate federal DEI programs since taking office.

An "economic blackout" is a time when U.S. residents do not spend any money as an act of "economic resistance." The movement was encouraged by the People’s Union USA, a grassroots organization "dedicated to economic resistance, government accountability, and corporate reform," according to the union’s website.