Jaguar Type 00: The controversial pink car is more in step with the brand's history than detractors think
At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink color (it also comes in blue).
I Think The Jaguar Type 00 Would Make a Decent Car Under The Right Brand, But Jaguar Isn't The Right Brand For This Car
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more lowercase. The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental contradiction underlying contemporary branding.
A designer has 'fixed' the controversial new Jaguar logo
To recap first let's take a look at that new Jaguar logo again. Logo for Jaguar There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random uppercase 'G' in the middle of lowercase letters.
How Jaguar lost its way - long before that controversial advert
"Mark my words, Jaguar will go bust," Reform Party leader Nigel Farage predicted on X. But the former Top Gear presenter James May told the BBC that the fact the ad was being talked about so widely has "got to be a bit of a result for Jaguar,
Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Jaguar's Pink Car—Everything We Know
The hot pink car is a first look at Jaguar's new generation of EVs, along with a metallic blue partner. They are both low and ...
Jaguar Type 00 concept first look: Refreshing or revolting?
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
Resurrecting Jaguar Is the Hardest Design Job
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
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From Concept to Reality: How Jaguar Is Reinventing Itself
Jaguar’s transformation from a heritage automotive brand to an all-electric luxury pioneer is nothing short of remarkable.
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
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How Jaguar plans to save itself
Jaguar had once been one of the most admired names in the automotive world. it made several cars considered true classics ...
If you're upset about the new Jaguar design, you're already missing the point
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
What happened behind the curtains at Jaguar's relaunch: RAY MASSEY on the controversy over a car
Having covered this week's Jaguar controversy, let me take you for a secret peek behind the company's car-launch curtain to reveal what really went on.