Subway is ending its $6.99 Meal Deal promotion earlier than planned. Why is Subway’s $6.99 Meal Deal abruptly ending? According to a message sent to operators last week, Subway is removing its $6.99 Meal Deal from menu boards on Wednesday,

Subway is ending its $6.99 meal deal early, pulling out of the value wars and adding to a list of challenges the chain has faced in recent times.

Subway's $6.99 meal deal launched Nov. 3, but was quietly nixed early. But starting Nov. 27, the chain is offering 20% off any sub through Jan. 5.

The $6.99 Meal Deal was one of many value offerings rolled out by fast-food restaurants seeking to lure in cost-conscious customers.

Less than a month after launching a $6.99 Meal Deal, Subway is pulling its latest promotional offer due to a lack of demand. The deal launched in-stores on Nov. 3. And it was originally expected to last through Dec.