Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with ...

As part of the project, HBAgency is implementing advanced security frameworks to tackle critical ad tech challenges, ...

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...

Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...

It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative ...

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech ...

Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a ...

Zefr remains committed to helping advertisers navigate the complexities of online content adjacency. As social media ...

Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...