As families continue with their “Elf on the Shelf” traditions, Christy Freeman and Jeff Freeman have set the bar high. While ...

A five-year-old has outsmarted her mom with the family’s Elf on the Shelf. Her mother is now torn about how to handle things, ...

Emberly Wadsworth, 29, has found a beautiful way to honor her late son, Tatum, while creating a magical memory for her ...

So where does HGTV star Erin Napier stand on The Elf on the Shelf? Ahead of the new season of Home Town, I chatted with her ...

The elf flies back and forth [from your home] to the North Pole and hides in a new space each night,” one of the creators of ...

I never wanted an Elf on the Shelf, but my daughter insisted. Now I have to move the dang thing every night, and put it into ...

We are a nation divided. The subject is often so contentious, people avoid bringing it up in conversation. I’ve seen eyes and ...

Not to fear, team TODAY.com is here to provide you with all sorts of last-minute Elf on the Shelf ideas to make the holidays magical for your little ones. From quick a nd ea sy ideas to funny ones, we ...

What started as a fun way to encourage children to behave for the holidays has turned into a nightmare for many parents as ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on ...

Parents find the Elf on the Shelf tradition both stressful and amusing. Founders of the tradition acknowledge parental ...

Don't know what to do with your Elf on the Shelf? Don't stress! We have easy, fun Elf on the Shelf ideas to get you through ...