Yes Madam, a Noida-based home salon service platform, faced significant backlash after a screenshot of a LinkedIn post went ...
YesMadam is facing backlash online for terminating 100 employees who expressed work-related stress in an internal mental ...
The company released a statement apologising for the distress caused and clarified that the email was part of a campaign to ...
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to ...
Marketing experts believe Yes Madam’s reputation has been tainted by the mail campaign and will be detrimental to the company ...
A beauty service start-up pretended to have fired dozens of employees after they reported being stressed at work.
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering ...
YesMadam, an at-home beauty services start-up based out of the Delhi-National Capital Region (Delhi-NCR), sparked outrage on ...