The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Netflix's (decision to raise rates brings its ad-supported standard plan to $7.99 a month. That matches the cheapest plan available from Comcast’s Peacock, but remains a dollar or two below what's offered by other major streaming services.