If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage. For example ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we ...

from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so does the logo.Many logos are ...

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.