Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl ...

It’s never too early to be thinking of Christmas especially if like footwear giant Nike (NKE) you recently posted a slide in ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports ...

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

The Shedeur Sanders hype train continues to chug along and has now hit overdrive. He has made several appearances, ranging from courtside NBA games where Greg Anthony gave his blazer to give to his ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

The Nike Air DT Max '96 shoes Kendrick Lamar wore during his Super Bowl Halftime Show performance have gone viral this week, ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion ...

Deion Sanders has taken aim at NBA legend Michael Jordan and explained why he has never been very interested in the former Chicago Bull. Coach Prime is currently the Colorado Buffa ...

Deion Sanders wore a few different helmets during ... What's the actual meaning behind the shoes, and where can you get them? Sporting News has you covered. Sanders is releasing "Fire Red ...