Google’s Gemini Super Bowl ads push AI as a tool you can use every day
Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as the phone or computer they access it on. But, like some of Google’s other Super Bowl ads, the company is once again attempting to make you pull out your tissues in between plays.
Would you use Google Gemini if it fills with ads?
Ads through AI are not a unique Google idea, of course. Microsoft has been playing with ads in its Copilot AI chatbot, as has Perplexity with its sponsored follow-up questions. Amazon has pursued something similar, albeit in reverse, by making its Rufus AI chatbot also offer sponsored suggestions for purchases.
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