Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its ...

Under Hill, the brand has amped up the promise to grow women’s.

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

Notably, the development marks the first time Nike ( NYSE: NKE) has partnered with an outside company to launch a new brand.