Meghan Markle's lifestyle brand is facing major hiccups leading up to its launch. As Ever, originally known as American Riviera Orchard, will coincide with the release of "With Love, Meghan."

Meghan Markle has been accused of 'exploiting' her royal connection by a royal commentator who claimed including a photo of Lilibet used for her brand was 'commercial'

Meghan Markle faces controversy as her rebranded 'As Ever' business name matches a small New York vintage clothing company. Additionally, the logo closely resembles the emblem of a Spanish town, Porrers,

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly known as America Riviera Orchard.

Meghan Markle has been hit with another dispute after it emerged a small shop shares the same name as her new As Ever brand - and now the owner has spoken out about the issue

Meghan Markle announced she changed the name of her lifestyle brand. Here's why she changed it from American Riviera Orchard to As Ever.

Duchess of Sussex, 43, had amassed two million followers on her personal Instagram account, @meghan. Meghan debuted the page on Jan. 1 with a video of herself running on the beach to write "2025" in the sand in footage filmed by Prince Harry,

Well over a month after launching her personal Instagram, Meghan Markle is now following one account: As Ever. The Duchess of Sussex's new brand shared its first post on Feb. 18, with Meghan as a collaborator.