Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

The Sony 75″ BRAVIA XR X93L 4K Mini LED HDR Smart Google TV is currently $1,000 off in one of Walmart’s biggest Cyber Monday sales. Normally $2,498, this 75″ Sony Google TV is now marked down to $1,498. This is the biggest markdown we’re seeing at Walmart on a TV for Cyber Monday, which is making it one of our top picks of the sale.

Cyber Monday deals are here, which means the biggest tech discounts of the year. The day itself is only just dawning for many in the U.S., but many more Walmart deals are expected to appear later today.