China Box Office: ‘Ne Zha 2’ Leads Massive Lunar New Year Surge to $1.2 Billion as Imax Breaks Records
The Chinese box office experienced a massive boost over the Lunar New Year holiday, with five major releases propelling ...
Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.