What the Celsius-Alani Nu deal means for beverage marketing
Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.
Celsius Inks $1 Billion Debt Financing for Alani Nu Purchase
Energy-drink maker Celsius Holdings Inc. lined up a $1 billion debt package to support its acquisition of Alani Nutrition LLC ...
Celsius to Buy Rival Energy Drink Maker Alani Nu for $1.8 Billion
Energy drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media ...
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Celsius acquires Louisville-based company Alani Nu for $1.8 billion
Celsius Holdings, Inc. announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) ...
Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform
Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius" or "the company") today announced that it has entered into a definitive ...
Beverage3d
A better-for-you powerhouse: Why Celsius is buying Alani Nu
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional ...
Celsius Holdings Shares Pop on Alani Nu Deal, Better-Than-Expected 4Q Report
Shares of Celsius Holdings surged after the company said it would buy rival energy-drink maker Alani Nu for $1.8 billion, and it logged higher-than-expected profit and revenue in the fourth quarter.