The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

According to Portnoy's recount, she's also tired of the decline from 2023 — and apparently still emotionally scarred from the ...

The real push for Bryce Underwood, at least on the financial side, apparently began back in late September when Barstool ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

Underwood has already reportedly partnered with Michigan's NIL collective Champions Circle and Valiant Management to release ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

Free Press sports writer Rainer Sabin answers three questions after Belleville quarterback Bryce Underwood flipped his ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is ...

Barstool Sports founder Dave Portnoy started the efforts for the Belleville, Michigan, star to stay closer to home. In late ...