It was announced this week that Coldplay will help organize the halftime show for the World Cup final in 2026. It will be the first time the event will have entertainment in the middle of the showpiece match,

I don't mind FIFA adding a Super Bowl-style halftime show during the 2026 World Cup final -- as long as they don't mess with the most important thing in soccer: halftime can't be longer than 15 minutes.

FIFA World Cup final will have a halftime show, FIFA president Gianni Infantino recently announced on Instagram. Why it matters: This will be the first for the major tournament final. It also reflects increased commercialization across sports,

FIFA president Gianni Infantino has confirmed that the 2026 men’s World Cup final, hosted in the US, will include a halftime show for the very first time.

The FIFA World Cup final is one of the most-watched sporting events in history, with 1.5 billion viewers tuning in for the 2022 edition. Those watching in 2026

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World Cup final, which will be held in East Rutherford, N.J., will feature a Super Bowl type halftime show for the first time in the tournament's history, FIFA president Gianni Infantino confirmed Wednesday.