Now, the social media sensation who lent her viral “hawk tuah” moment to a new digital coin is the face of the latest controversy centered around crypto and what some are calling an all-too-familiar racket meant to trick people out of their money.

Haliey Welch, the social media influencer better known as “Hawk Tuah Girl,” launched her own cryptocurrency – which briefly surged in value only to crash in a matter of hours. ‘Hawk Tuah Girl’ Haliey Welch launched her own cryptocurrency, only for it to plummet by 90 percent just hours later

Viral influencer and podcast host Haliey “Hawk Tuah Girl” Welch’s crypto coin, which launched yesterday, has already crashed, leading some to speculate that the memecoin was a pump and dump scheme. Welch has denied this and claimed everything is above board.

Crypto influencer @ShurikenTrade has succinctly captured Hailey’s predicament in a series of X posts. The influencer labeled the “Hawk Tuah Girl” a fraudster who knowingly took advantage of her fans to enrich herself.

The Hawk Tuah cryptocurrency, listed as HAWK, was launched on the Solana blockchain and has been billed as a memecoin—crypto that gets a big boost in price thanks to widespread internet attention. Welch told Fortune magazine that HAWK was “not just a cash grab,

Hailey Welch, better known as the “Hawk Tuah girl,” is facing immense backlash online after launching her own cryptocurrency. The meme coin, dubbed “HAWK,” was first announced by the 22-year-old influencer on Nov. 26 and became available for purchase on Wednesday.

And, it appears the memecoin fad is having a resurgence right now too. On the same day Bitcoin hit its new six-figure record high, the viral "Hawk Tuah" girl Hailey Welch launched her own cryptocurrency token $HAWK.

Haliey Welch, known mostly as the star of the viral "Hawk Tuah" meme, is facing criticism after her newly launched cryptocurrency nosedived in value. Her "Hawk" digital coin hit a $490m market cap shortly after it launched on Wednesday, before suddenly losing more than 95% of its value within hours.

In record time, Haliey Welch went from a viral sensation, to successful podcast host, to the recipient of an SEC complaint due to her involvement in the allegedly dodgy memecoin $HAWK.

Hawk Tuah girl's latest venture, a cryptocurrency, has already been met with controversy as an apparent rug pull scam has occured.

Haliey Welch became an internet sensation after being filmed telling a casual joke. But after being catapulted to fame, her life quickly changed after an ill-fated scheme.