Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

A very mindful Dictionary.com named its 2024 word of the year this week: “demure,” which has enjoyed a surge in popularity, and assumed new layers of meaning, since TikTok influencer Jools ...

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The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron ...

In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but ...

Demure named 2024 Word of the Year by Dictionary.com, highlighting its viral rise on TikTok and shift from modesty to quiet ...