"The design was ... iconic sign-off, echoing the architectural form of the museums." Created in harmony with the logotype, the new primary typeface, Guggenheim Sans creates a modern and accessible ...

You’d have the strip." —Vincent Scully, Architectural Historian The Guggenheim design mimics an upside-down ziggurat consisting of a large, top-lit interior court ringed by a continuous spiral ...

"The Guggenheim," is one of the most well-known art museums in the country, and it's just as renowned for its cutting-edge design as it is for its pieces. The coiled building (designed by Frank ...