At the royal wedding between Prince Harry and Meghan Markle on May 19, 2018, at Windsor Castle’s St. George’s Chapel, the eyes of the world—and 600 invited guests—were on the duo as they exchanged their vows.

Meghan Markle was "desperate" to reveal her new brand's name to replace American Riviera Orchard, a royal expert has said. Speaking to Express.co.uk, royal expert Richard Fitzwilliams suggested Meghan could have felt rushed to share the new brand name As Ever so that it could coincide with the launch of new Netflix series next month.