STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Tag Heuer just announced it's new partnership with Grand Prix De Monaco. The post Tag Heuer secures historic role for F1’s ...

This Valentine's Day, Hettich India, in collaboration with Pixelfox, set out to capture love in its purest form. Not the over ...

Agostini’s Ltd has changed its name to Agostini Ltd. The name change follows a meeting of its shareholders today.

BMG announced the launch of a new brand identity that the company hopes will align with its strategic vision and direction.

Bundesliga side Bayer Leverkusen has found a new kit partner. Starting with the 2026/27 season, Leverkusen will be sponsored ...

In the early 2000s, spotting a leopard or zebra in fashion meant Lindsay Lohan and Paris Hilton were out in full party mode.

Top Rank Boxing Announces Twisted Tea as the Official Malt Beverage Partner for 2025 ...

Funko, Inc. (Nasdaq: FNKO), a leading global pop culture brand, has teamed up with the NBA to launch an exciting new option ...

The 75th Berlin International Film Festival is supported by the Principal Partners Armani beauty, CUPRA and Mastercard.

The two-year agreement, signed at the BFF headquarters on 11 February, marks the first time all men's and women's senior and junior national teams will have an official kit sponsor.

The annual Web3 Investor Gathering at the Seehof Hotel in Davos, co-hosted by Blockchain Founders Capital and Animoca Brands, ...