A line of electric guitars endorsed by President-elect Trump mimic the design of Gibson's iconic Les Paul, the manufacturer said in a cease and desist notice. Why it matters: Trump leaned into a branding bonanza ahead of his return to the White House,

(NEXSTAR) — Last week, President-elect Donald Trump unveiled his latest business venture: signed “Make America Great Again” guitars selling for as much as $11,500. They may not be available much longer, since Gibson has accused the guitar’s maker of ripping off their own design.

The 130-year-old guitar maker alleges that the instruments infringe on its design trademarks, particularly the famous Les Paul model.

First reported by Guitar World the cease and desist letter reportedly alleges the design of the Trump guitars “infringes upon Gibson’s exclusive trademarks, particularly the iconic Les Paul body shape.” Gibson didn’t immediately respond to a request for comment Monday.

Breaking: The patriotic line was launched as “the only guitar officially endorsed by President Donald J. Trump”, but Gibson says it infringes on its trademarks

Guitar players and enthusiasts seemed to immediately recognize the similarities and wondered if Gibson would take action, and now the guitar brand officially has. Gibson Hits Trump Guitars with Cease

Earlier this year, Donald Trump was hit with lawsuits from Beyoncé and the White Stripes. Now, the incoming 47th American President is under fire for a line of guitars advertised as “the only guitar officially endorsed” by him,

Gibson Brands, the historic maker of guitars such as the Les Paul, has accused 16 Creative, the agency behind Trump Guitars, of trademark infringement. The company issued a cease-and-desist letter, citing the unauthorized use of the Les Paul body shape.