"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

The trending term was selected by Dictionary.com after its "meteoric rise in usage" The word ‘demure’ has been announced as ...

As Gen Z comes of age right before the world’s eyes (virtually, of course) their fresh takes on the young adult lingua franca ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

Demure, defined by Dictionary.com as “characterized by shyness and modesty; reserved,” has taken on a new meaning this year ...

Earlier this year, viral TikTok content creator Jools Lebron shared a video explaining how she goes to work, which she says is "very demure." The video took off quickly and everyone started using ...

The word was popularized by TikToker Jools Lebron. "Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com's 2024 Word of the Year.

The term’s popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she described being “very demure, very mindful” Sarah Kuta Daily ...