A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...

One commonality of Gen Zers is that our lives are defined in terms of eras (no, not those eras). From “post-9/11” to ...

Poshmark CMO Steven Tristan Young joins the Marketer’s Brief podcast to discuss the growth of resale, recent seller backlash ...

The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago ...

Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...

A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...

Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...

Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.