As families continue with their “Elf on the Shelf” traditions, Christy Freeman and Jeff Freeman have set the bar high. While ...

Emberly Wadsworth, 29, has found a beautiful way to honor her late son, Tatum, while creating a magical memory for her ...

A five-year-old has outsmarted her mom with the family’s Elf on the Shelf. Her mother is now torn about how to handle things, ...

The holidays are here, and you know what that means—it’s Elf on the Shelf season. But this quirky tradition isn’t just for ...

So where does HGTV star Erin Napier stand on The Elf on the Shelf? Ahead of the new season of Home Town, I chatted with her ...

We are a nation divided. The subject is often so contentious, people avoid bringing it up in conversation. I’ve seen eyes and ...

The elf flies back and forth [from your home] to the North Pole and hides in a new space each night,” one of the creators of ...

Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner for ...

What started as a fun way to encourage children to behave for the holidays has turned into a nightmare for many parents as ...

Not to fear, team TODAY.com is here to provide you with all sorts of last-minute Elf on the Shelf ideas to make the holidays magical for your little ones. From quick a nd ea sy ideas to funny ones, we ...

Don't know what to do with your Elf on the Shelf? Don't stress! We have easy, fun Elf on the Shelf ideas to get you through ...

Parents find the Elf on the Shelf tradition both stressful and amusing. Founders of the tradition acknowledge parental ...