2 days ago · Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's signing in a press release on…

2 days ago · Ethan Holliday, the son of MLB great Matt Holliday and one of baseball's most exciting prospects, is Adidas' first-ever baseball NIL athlete.

1 day ago · Adidas has signed high school baseball phenom Ethan Holliday to a name, image, and likeness deal, marking the company’s first such partnership in the sport. Holliday, a standout infielder at Stillwater High School in Oklahoma, is widely projected as the No. 1 overall pick in this summer’s MLB Draft.

17 hours ago · Ethan Holliday, one of baseball's top rising stars, has signed a historic NIL deal with Adidas, becoming the brand's first-ever baseball NIL athlete. An infielder from Stillwater High School, he comes from a baseball dynasty—his father, Matt Holliday, is an MLB legend, and his brother, Jackson Holliday, is a Baltimore Orioles outfielder.

1 day ago · Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of athletes.

3 days ago · Ethan Holliday, the #1 prospect in the 2025 MLB Draft, has just signed an NIL deal with adidas. Check here for details on the signing.

2 days ago · Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with Adidas.

2 days ago · Seventeen-year-old infielder Ethan Holliday of Stillwater High School has signed with Adidas as its first baseball NIL athlete.

1 day ago · On Monday, Michael Erhlich of Sports Illustrated broke the news that Ethan has signed a Name, Image, and Likeness deal with Adidas, the top shoe brand's first high school baseball athlete.

Projected No. 1 MLB draft pick Ethan Holliday becomes first high school baseball player to partner with adidas.